The perception of Made in Italy, abroad as at home, is still associated with agro-food products. However, they account for only 7% of our exports: the Italian bestseller in the world is our machinery, which generates € 74 billion, almost three times as much.
In the past ten years, exports of food products have grown faster than machineries’, twice as fast in the last three, to the benefit of Germany, the US and newcomers. Here is where the Italian Tale (iTale) we could tell originates: being aware that organization, value chain and the financial package can fuel sustainable, long-lasting growth even for such an important sector.
Italian consumer goods still represent excellence, but we must do our best to win primacy throughout the production chain, adapting our industrial model to benefit the entire value chain.
According to SACE projections, Italian machinery exports will grow 5% a year through 2018, reaching € 90 billion. If we promote those companies as we do for downstream products, such as food and beverage, we will generate € 12 billion in additional exports.
The geographies we could approach are mixed bag: they include the largest world importers like the US, China, Germany, UK and France, but also fast-growing markets like Mexico, Thailand, Turkey, Saudi Arabia and Poland.
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